Pure life was launched in 1998 to help meet the global need for a safe drinking water with a pleasant taste at an affordable price. now present in more than 20 countries, pure life is the world’s most popular bottled water brand. water is essential to health did you know? drinking water regularly throughout the day is the preferred way to maintain healthy hydration. water is vital to maintain your body functions. for example, it helps: the body maintain its constant internal temperature transport and absorb nutrients from food the body eliminate waste lubricate the joints, and acts as a shock absorber for the brain and spinal cord.