there are toiltries for children of all ages from newborns all the way to teenagers. cussons baby lotion mild and gentle is a tender and empathetically formulated lotion that soothes and massages the tender tissues of your baby's skin. it is paraben free and ph balanced which makes it suitable for loving mothers who want to give their babies a full body rub. since baby skin is 60% thinner than adults, a loving and caring lotion is essential to prevent itching, irritations and dryness.