imperial blue, a perfect blend of indian grain spirits and scotch malts blended for the superior. its exceptional smoothness is appreciated by whisky connoisseurs worldwide. launched in 1997, imperial blue’s exceptional smoothness is appreciated by whisky connoisseurs worldwide. it’s the second-largest brand in india’s premium-blend whisky segment and currently sells over 18 million cases a year. imperial blue has established itself in the minds of our consumers, and the brand’s strong growth and volume sales are testimony to its success.