gucci bloom eau de parfum is a scent that celebrates authenticity, vitality as well as the diversity of women — flourishing in a natural, expressive and individual way. blended by master perfumer alberto morillas under the direction of the house’s creative director, gucci bloom is created to unfold like its name, capturing the rich scent of a thriving garden filled with an abundance of flowers. tuberose and jasmine coupled with rangoon creeper — a unique flower from south india that is for the first time in perfumery to create a rich fragrance that transports the wearer to an imaginary garden. a lacquered bottle in a vintage powder pink shade, reminiscent of porcelain, holds a captivating rich floral scent is the key to unlock your upcoming challenges. modern, elegant as well as powerful, this scent is ideal for day wear, for night time and special occasions alike. dress this scent to add a touch of pink to your favorite looks! notes top notes: jasmine; heart notes: tuberose; base notes: rangoon creeper. characteristics family: floral; created in: 2017; perfumer: alberto morillas. directions apply the gucci bloom eau de parfum onto the pulse points - such as wrists, neck, behind the ears and knees. then, allow it to dry without rubbing. in order to enhance the longevity of the fragrance, start by applying a neutral or matching body lotion.